Extraordinary Happens



Extraordinary things happen every single day in the world. And it doesn't happen by chance. It happens because someone has a big dream.

/  mark king  /  chief executive officer  /  taco bell corp.  /


Today's world moves fast.

We are constantly changing, constantly transforming.

Constant change is the new normal.

If incrementalism is what drives your business, you're not going to last very long.

Today's world is about disruption; it's about creating new and different things. 

If you're not chasing disruption, someone else will do it for you.

And your business will soon be obsolete. 

But, here's the good news:


Extraordinary things happen every day.

Market leaders fall, underdogs win.

Technologies are born and opportunities are created.

There's no reason why something extraordinary can't happen to you.

I believe achieving extraordinary isn't out of reach for any organization.

Even those - especially those - who seemingly have a long way to go.

Set a North Star. Have a big dream.

And create your own path to greatness.



Success requires the courage to be bold.